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The trashion concept aims to make recycling not only practical and useful, but also fashionable, stylish and aesthetic. The “fast consumption” style is not only hopelessly outdated, but also poses a serious threat to the entire planet.
According to the UN, earthlings produce more than 300 million tons per year of plastic waste alone. At the same time, only 5% of the waste is effectively recycled – the remaining 95% of the plastic either remains in the landfill or is burned. What is saddest of all, about ⅓ of waste gets into nature, poisons the soil and water with harmful elements and compounds – hydrogen sulfide, methane, benzene.
It is becoming clear that intelligent waste recycling is an obvious chance to prevent a global global crisis. Most of all, here the chances are for the creative processing of plastic – the emergence of new technologies for the production of clothing. Both designers and businessmen no longer perceive plastic waste as trash. This is a new resource that in the near future will make the fashion industry at least to some extent environmentally friendly.
The big advantage of garbage is that it is an almost inexhaustible resource. Indeed, in the UK alone, more than 300,000 tons of clothing is thrown away annually. Of these, 60% are synthetic items made from polyester. When decomposed, this material emits 3 times more greenhouse gas into our atmosphere than the same cotton.
Few of us think, but when creating clothes, a lot of raw materials and energy are expended, tons of chemicals and pesticides are used when processing cotton plantations and dyeing fabrics, which causes significant harm to nature. Hence, the only chance to make the fashion empire useful is to combine it with recycling. It is on this that the new trashion concept is built.
Trashion – what is it and what is it eaten with?
Trashion is a term synthesized from two English words: “waste” + “fashion”. This is the name for clothes, shoes, accessories, bags made from recycled waste. The raw material can be both old clothes and plastic dishes.
At the dawn of its inception, the term was used by eco-advocates, organizing protests against “fast consumption” in the form of bright art actions. After the avant-gardists drew attention to trashion, the term turned into a whole direction of art, a separate subculture.
Initially, she only associated with the world of haute couture – the emphasis was on aesthetics, not practical benefits. But then the term successfully migrated to popular culture, where trashion is no longer designer extraordinary outfits, but beautiful, comfortable and practical everyday models.
Is trashion eco-friendly?
Objectively, things made from waste can be called environmentally friendly:
• Reducing the volume of non-degradable waste: harmful waste does not end up in landfills – it becomes a useful raw material for the manufacture of new things.
• Production of clothing and footwear from recycled, recycled materials, which significantly reduces the volume of production of new fabrics from synthetic and natural raw materials.
• Supporting a healthy fashion for “conscious consumption” – trashion clothing buyers reflect on how their purchases affect the world around them.
• Introduce a trend towards sustainable ways of making clothes and shoes.
Trashion: new – well forgotten old?
If we delve into the multifaceted human history, we will find that trashion is far from a fresh trend. The same African tribes centuries ago made jewelry from cans and corks, made bags from juice containers. And as a fashion trend, trashion has been developing since the nineties, when artist Ann Weiser timed a whole line of clothes made from plastic waste to coincide with Earth Day.
In the 2000s, trashion continued to evolve. The center of the new fashion became the New York club Plan B, where exhibitions were regularly held, at which various works created from garbage were exhibited. The same club held a Trashion Faceoff competition every month, in which designers competed for the title of “King of Thrash Fashion”.
And in 2006, Giulia Genatosio launched her own design house Monsoon Vermont. Waste from Indonesia became the raw material for the manufacture of bags, umbrellas and shower curtains. We can say that the commercial path of trashion development started from this enterprise.
“Responsible fashion” and trashion are not the same thing?
While these two concepts are based on garbage-making and conscious consumption, the difference is palpable. Responsible fashion designers and brands subject their garbage to substantial waste before making their garments.
For example, bottles are crushed to produce bulk for the production of bag parts. And adherents of the concept of trashion create things from garbage in the form in which it is, almost without subjecting the raw materials to processing. This approach significantly saves energy for the production of goods, and reduces the volume of harmful emissions to a minimum.
Do world famous designers and brands adhere to this concept?
Trashion ideas have already been supported by popular designers and brands:
• In 2012, Christian Louboutin presented a collection of shoes made from garbage, giving it the appropriate name – Trash Shoes.
• Marina DeBris is an Australian artist who transforms garbage found on the beach or in the ocean into models.
• Martin Margela, preparing for his 2012 fashion show, used gloves, sails and even old doorknobs to make clothes. Then the Belgian released his own collection of down jackets from garbage bags.
• The idea of ”zero waste” is supported by the US designer Daniel Silverstein, who produces beautiful and stylish clothes from the waste of garment factories.
• XS Project (Indonesia) companies hand over garbage for money to the factory to make wallets and bags from this raw material.
• KaSaMa and Chilean Modulab Studio – companies that use posters and banners for the production of bags and interior items.
• Elvis & Kress create bags from parachute, sail and fire hose accessories.
The trashion idea is also spread by fashion shows and contests:
• Bainbridge Island Trashion Show (USA) – an annual competition whose mission is to disseminate information about waste recycling, reasonable consumption, and recycling of waste. Within its framework, a fashion show is staged with the assignment of the student Trashion Awards.
• Trashion Refashion Runway (USA) – an annual charity show, in which people of all ages and professions can participate. Participants present their own design projects from garbage.
Can trashion generate income?
The profitability of the project is clearly demonstrated by the Trashion enterprise (Jakarta), launched by the housewife Yanti Ardis. The company is open to applicants who do not have a specific profession, since making things from garbage does not require any specific skills. This is a great opportunity for housewives and students. In addition, the company can be employed as a garbage collector.
For the founder of a trashion-enterprise, the business is no less profitable:
• 1 kg of plastic purchased from a collector – 300 rupees.
• The finished product created from this raw material is 15-400 thousand rupees.
• The company’s monthly turnover is 50 million rupees, of which 30-50% is net profit.