There is a lot of content on the web, more than users have time to consume. Partly because it is created by both independent authors and media and brands. According to the Content Marketing Institute, 91% of B2B and 86% of B2C companies include content marketing in their strategies. Their competitors, who have not yet…
The era of banner and teaser advertising on the Internet is over – the audience’s trust in screaming texts and graphic images has been replaced by irritation. Desperate calls for “Innovation!” or “Buy me now!” one day, far from perfect for advertisers, they simply stopped selling. Internet marketing came to the rescue with all the…
The coronavirus has been the most talked about news feed in the world over the past few months. The media and social media are overwhelmed with news, panic, jokes and controversy. On the one hand, the topic is controversial. Virus, disease, death. On the other hand, the news feed has become so popular that it…
In 2020, content marketing has grown into one of the most popular promotion strategies. At the same time, competition has also intensified. To understand how to develop this direction further, it is important to follow the current trends and statistics. Infographics will help with this. Content Marketing Data. Infographics Content budgets, team, goals and metrics:…
How to create selling content today if it is oversupplied. The future of content marketing is about engaging stories that deliver value and reach audiences in a timely manner. It sounds simple, but it is difficult to achieve this result, especially in conditions of information overload: more than half of the content produced by brands…