Surprise cannot be disappointed: what content to do in 2020 on Instagram to increase activity on the page

Content trends on Instagram change not even quarterly, but literally monthly. Especially if you follow the market leaders and major bloggers. Yesterday, useful online marathons were a great way to promote, today they no longer give such an effect as circular giveaways and MK. But we have collected 6 ideas for commercial and blogging accounts…

How and why to use Instagram infographics + examples

Infographics are a familiar visual communication tool for many brands. Companies use infographics to communicate about themselves and their products, organize work with customers and between employees, and clearly present research results or report indicators. This is a product of communication design – information becomes an aesthetic and easy-to-read picture. Analyzing the Russian market, it…

How to increase your Instagram Stories coverage by 34% – yes, it’s real. Case + 5 mechanic

Stories are known to be a very important component of a brand. They drive promotion, increase audience loyalty, and have potential monetization value. We, the Bloome team, over the past month, in total (in 3 projects) were able to increase our coverage by 34%. This happened due to the fact that we found one effective…