New items in Yandex.Metrica content reports: how to understand and apply

Content has become an important competitive advantage for many brands these days. And if you are still wondering whether the content on my site is good, feel free to contact Yandex.Metrica. New items in Yandex.Metrica There are two important new features in their Content reports: Authors Themes Let’s start with the first: we analyze those…

Business content ideas for all stages of the funnel. Infographics

Gone are the days when it was possible to attract the attention of business buyers with just one product. Today’s marketers need content to satisfy their audience’s need for information and social approval. But don’t forget the sales funnel. Each stage has its own content: Top Sector: B2B content marketing will increase business awareness. Easily…

Surprise cannot be disappointed: what content to do in 2020 on Instagram to increase activity on the page

Content trends on Instagram change not even quarterly, but literally monthly. Especially if you follow the market leaders and major bloggers. Yesterday, useful online marathons were a great way to promote, today they no longer give such an effect as circular giveaways and MK. But we have collected 6 ideas for commercial and blogging accounts…

How to prepare the VK community for promotion: from cover design to drawing up a content plan

In this article, we will share tips on how to beautifully package the VKontakte community and prepare it for advertising. Why is this needed? Let’s say your community is a city coffee shop. Before you open it, you made repairs, purchased equipment, decorated a showcase, developed a menu, hired employees, and adjusted the supply of…

Delicate marketing: how to create selling content when everyone is tired of content

How to create selling content today if it is oversupplied. The future of content marketing is about engaging stories that deliver value and reach audiences in a timely manner. It sounds simple, but it is difficult to achieve this result, especially in conditions of information overload: more than half of the content produced by brands…