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In Moscow, as an experiment, the project of “people’s car sharing” starts. The Moscow authorities will soon launch P2P car sharing. Moscow motorists will be able to make money in the service, but the people’s car sharing will be deprived of the advantages already familiar to users.
P2P car sharing
The main innovation of the capital project is that not specialized car-sharing companies will be renting out cars for short-term rent, but individual owners of vehicles. Thus, car owners will be able to earn money by renting out their cars at a time when they themselves do not use them, for example, if they are on a foreign trip or a business trip.
With such a sharing scheme, the rental period will be longer than in conventional car sharing: days and weeks instead of hours. For this reason, the rental price will be lower, which ultimately should attract potential users.
The Moscow authorities consider the project beneficial in terms of reducing the traffic load: according to the mayor’s office, private cars are idle 90% of the time. If owners rent cars instead of standing idle in the parking lot, this will help reduce the total volume of the city’s car fleet.
Features of P2P car rental
The head of the Moscow transport department, Maxim Liksutov, said that on the People’s Car Sharing platform, the owner of the car will be able to determine who is allowed to rent a car and when to return it.
Unlike the traditional service, two users participate in car-sharing “from individual to individual”: the owner who wants to make money on his car, and the tenant who needs it. According to the head of YouDrive Alexei Sergeev, this format will be in demand in Russia as well as in the West, but the model requires a serious study of all telematic nuances, user regulations, insurance and legal issues.
Evgeny Ufimtsev, the head of the Russian Union of Auto Insurers, also adheres to the point of view of a thoughtful approach to launching people’s car sharing. He noted that the cost of insurance in P2P car sharing will be significantly higher than in the usual one. In addition, in the event of an accident, when the OSAGO limit is exceeded, the victims can make claims against both the owner of the car and the driver-renter.
At this stage, popular car sharing has other differences from the usual service – for example, the lack of free parking, while the existence of the traditional car sharing business is based on the availability of parking permits.
Obviously, users of the new platform will also have to take on the responsibility of washing and refueling cars. It remains unclear how the vehicles will be tested to install the appropriate telematics equipment.
People’s car sharing experience
The project of the Moscow City Hall is not the first attempt in Russia to launch a people’s platform. In October 2020, a private car-sharing company Getarent was launched – the service works according to the P2P model, independently installs telematics devices on the cars of lessors, pays fines and compensates for user losses.
Getarent estimates landlords’ earnings at 24,000 rubles a month. So far, the service works without profit – as of the end of 2020, the loss amounted to 345 thousand rubles.
In addition to Getarent, there is another example of working with individuals: the YouDrive service accepts cars for rent that meet the platform’s requirements. In addition, the program participant can contribute an amount equal to the cost of the vehicle.
Car sharing market in Russia
According to TIAR-Center, the volume of the short-term rental market in 2020 grew by 9% and amounted to 22.4 billion rubles – despite the general decrease in the number of trips amid the pandemic.
At the same time, the volume of orders for long-term car rental in car sharing increased by 30-40% – this indicator reflected the growing interest of Russians in domestic car tourism. Representatives of Delimobil, YouDrive, BelkaCar and Yandex.Drive reported an increase in demand for long-term lease.
The main trend of the segment is the amalgamation of small companies into larger ones: now there are 6 leading representatives on the market. Large services are not interested in promoting in the regions – the competition is focused on Moscow and St. Petersburg.
Representatives of specialized services have already suggested that the city authorities may cancel preferential parking rates for car-sharing companies before launching a municipal project.
In this case, the services will be forced to raise the cost of a minute of rent to 15-16 rubles. If the authorities decide to provide free parking for public car-sharing cars, users will prefer the new service, as it will be much more economical.