Checking the connection: 5 ways to ruin your podcast

Podcasting is a topical and rapidly gaining audience sphere, “radio” of today. Podcasts are mostly listened to by young people in Moscow twice as many as in the regions. But these are growing before our eyes.

At the same time, the number of podcasts themselves and the topics that affect the creators are growing: content can be personal stories about sex, and discussion of a global news agenda.

Admit that you already wanted to create your own podcast. Invite speakers to discuss the challenges and prospects of broccoli baby food production. Tell the story of the emergence and improvement of the Salaryevo area. Learn how to create “selling” text when registering on a dating site.

Why is podcasting beneficial? The fact that, most likely, even for these topics, its own audience will gather.

Are we launching?

We have compiled a list of seemingly obvious, but in fact fundamentally important tips to ensure that your first steps in this area are confident.

1. Title

Geniuses think alike. In a situation with the launch of a new podcast project, this, unfortunately, can play a cruel joke.

Before you “name the ship”, check if there is already a ship with the same name. Of course, I would like to add, what a fool would not do this work in advance. But most often it happens like this: you are delighted, you fall in love with your name (it is so laconic and beautiful) that even the thought does not arise that someone might think in the same direction. Maybe – think further.

2. Design

How to create a candy wrapper: you will definitely need a cover. Unique, beautiful, everything is clear, blablabla. What is important here is that when opening applications with podcasts, the first thing the user sees is the covers, the text – secondly.

The picture must have a name that is readable on a small icon. Think about the style and color scheme: is your material serious or funny? Who is the target audience? What is the area you are talking about?

3. Script

What scenario? What for? You sit, talk into your microphone, and it’s great. May be. Maybe not. Probably not.

In fact, even the interview format has a script, its backbone is the interviewer’s questions. You need to understand that the script in the podcast is not “how we speak”, but “when we speak”, the logic of building a dialogue.

Otherwise, we may find ourselves in a situation where it is necessary to rearrange the pieces of conversation in the editing in order to give it shape and structure.

A prepared script saves both time and money and labor costs. (And nerves.)

4. Publication

By creating a podcast, you are also building a community. You gather an audience, and they are not a victim of contextual advertising. This person has purposefully studied the product and decided to entrust you with his ears.

The worst thing to do in this situation is to undermine trust. You promised every Wednesday to delight your listeners with news from the world of broccoli, but there were so many things to do that it became so lazy, and broccoli is not listed in the Red Book and will not disappear anywhere. Expect the second edition … Someday.

It turns out something like this: you made an appointment and did not come to it yourself. It is unlikely that your counterpart will agree to meet with you again.

5. Perspective

In an ideal world, of course, you always have a few prerecorded episodes in hand for a rainy day. For room to maneuver. And at the end of each episode, you announce the next one and create intrigue for the listener, like in a TV series.

And you also have a plan for five episodes ahead, prepared topics, clear agreements with guests and performers.

If all this is missing, then we suggest that you think again, do you need it? Imagine you are training for a marathon. The key to success is not in beautiful sneakers and smartwatches, but in the regularity of your workouts.

Yes, there are no recipes that suit everyone. Yes, every project has a unique snowflake in one way or another.

But the main point of podcasting is that it is convenient and prolonged. It is easy to tell about it, it is easy to share it, it does not take much effort and effort to listen. You can produce “dead souls” – podcasts, in which one issue appeared, and then they just hang in the library. But in this way we make things worse not only for ourselves, since “twice in one water”, but also for colleagues: the same name and concept, for example, would be used with great enthusiasm and investment of energy and would become a long-playing quality story.

“Do you think all this will be worn?” Of course, yes, if you yourself are so interested in the topic that you are ready to make a podcast your “good habit”. Then “you should sew.” This rule, in principle, works for all undertakings.

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